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© 2005 CENTREX
International Exhibition Statistics Union
Last Updated: May 28, 2010
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CENTREX International Exhibition Statistics Union since her inception has become the top exhibition industry organisation in Central Eastern Europe not only for promoting transparency, reliability and real market-value of exhibition statistics, but growingly also in promoting exhibitions as excellent face-to-face marketing tool in general aspect.
The Union was founded in 1997 at the initiative of the market leader exhibition organisers in Central Eastern Europe (Poznan International Fair, BVV Brno, INCHEBA Bratislava and HUNGEXPO Budapest).
CENTREX is an open organisation: further legal entities can join the Union having adopted and implemented the "Standard Exhibition Statistics Regulation" and signed the relevant agreement. CENTREX can prior to joining advise prospective members on their internal procedures as related to a statistics system and exhibition control.
Since the launch Czech INCHEBA Praha, Vystavisté Ceské Budejovice, Ostrava Fairs, Hungarian V-Trade Exhibitions Debrecen, REECO Hungary Budapest, Polish Kielce Trade Fairs, Ukrainian Euroindex Ltd. Kiev, Kiev International Contract Fair GalExpo Lviv, Slovakian Agrokomplex Nitra, Vystavisko TMM, Romanian Expo Arad International, ROMEXPO, Intermarketing and Consulting Srl. REECO Expozitii RO and Bulgarian International Plovdiv Fair have also joined the Union.
CENTREX safeguards partner firms' interests within the range of exhibition statistics, updates the joint Standard Exhibition Statistics Regulation, monitors world-wide tendencies in exhibition statistics, consults on exhibition statistics with national and international organisations, institutes, chambers of commerce and exhibitor organisations, co-ordinates and supervises statistical audits at ten exhibition organiser companies.
The members of CENTREX strive for transparent, measurable, internationally acceptable, comparable, audited exhibition statistics, to promote these data and collaboration internationally, and to publish their data open wide in their annual publication and at their Internet site.
The first comprehensive publication of Centrex has been printed in 1999 which included the exhibition statistics of all the members for 1998. Since the foundation the Union in 2009 published her eleventh annually statistical publication.
The validity of these data are audited by independent international auditors. The Regulation according to which the data are compiled and audited is very similar to the internationally accepted and experienced ones.
To support internationality of CENTREX, the Union has become active in some significant international associations. The members' exhibition statistics are fully compatible with European exhibition statistics - FKM - and are annually published also as part of the pan-European Trade Fair and Exhibition Statistics Yearbook.
In 1999 the Union was admitted as member of the UFI (The International Association of the Exhibition Industry).
AUMA, CEFA, EASE and national exhibition associations like Polish Chamber of Exhibition Industry, Czech SOVA and Association of Hungarian Fair Organisers.
As to retain the real international character of CENTREX the Board of Directors has elected her chairman Czech Jiri Kulis, while the mandate of the Executive Director was given to Mr. Károly NAGY from Hungary for two years. The headquarters and coordination of CENTREX is located in Budapest.
Transparent exhibition statistics is badly needed for right business and marketing decisions for exhibitors, visitors, trade associations alike. So over collecting and publishing statistical data CENTREX has upgraded her activity into joint promotion of the trade fairs as effective tool of face-to-face marketing communication. ("social instrument of marketing")
Based on similar challenges the members decided to identify opportunities and join efforts in competing with other marketing tools, to strengthen the acceptance of the trade fairs based on real market values. Possible ways can be informing each other of the best practice, of the market surveys and opinions, developing joint publications, marketing actions, upgrading web-site accordingly.
As another field of coverage the web-visitors can read here exhibitors' references, testimonials: statements and opinions of companies and institutions who have achieved business success through participation at exhibitions and why they trust the values and efficiency of this marketing tool in the future as well.
Since the members of CENTREX organise about 300 significant exhibitions a year in Central-Eastern Europe - a search engine has been implemented to serve the direct sectoral interests of the companies who try to find their market in this region. This will ease their search by covered sectors, countries, cities, dates etc. bringing up the relevant information on CENTREX member events together with their most important market value indicators.
CENTREX as a professional body promoting exhibitions makes every effort in her communication both inside and outside the respective countries to reflect the most important advantages of the fairs: the face - to - face communication platform. Seminars and workshops organised by CENTREX are excellent way for exchange of experiences.
To fortify the members' professional approach and creativity the Union has launched a joint lobbying - a swift activity in the interest of exhibition world as an important part of the economy.
May 2010
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